Online Marketing plays a critical role in the overall marketing mix of an organization, as the percentage of internet consumer spending grows, more and more businesses are allocating portions of their budgets to online advertising.
Being seen by your audience is only half the battle won. To drive return on investment or return on advertising spend, a thorough and diversified online advertising strategy must be in place, one that combines Pay Per Click(PPC), Cost per impression (CPM), Pay Per Install (PPI) and social media marketing tactics for optimal performance of the campaign.
Darstek provides an integrated online advertising campaign that exposes to prospective buyers. Once a campaign begins, we track pertinent information such as traffic, conversions and user behavior. Our approach to online advertising combines creative messaging with required back-end analysis, to see what’s working and what could work better.
Online Ad Strategy
Before spending time, we determine which PPC engines (Yahoo, Google, MSN etc.) are most suitable. Target budgets for PPC and Cost per impression (CPM) campaigns are set, while ideas for creative and promotional campaigns are conceived and organized.
Media Planning & Placement
Occurring simultaneously with ad strategy, online media planning, and placement is employed in an ongoing effort. It ties in closely with analytics to determine which networks, creative ads, and keywords are yielding the best conversion rates.
Facilitates bidding and controls budgets on thousands of keyword phrases for all of the search engines.
It’s a scientific fact the wording of titles and descriptions impacts click-through rates, especially for paid searches. For example, using the same titles and descriptions for “Shoes” and “Buy Shoes” is a classic mistake and lost targeting opportunity. Time-consuming as it is, Darstek experiments with variations and writes targeted copy for each keyword phrase to ensure optimal client benefit.
Rich Media Banner Design
Movement and interaction within banner ads attract higher click-through rates. The goal is to design a series of interactive banner ads relative to different types of products. This gets the client into consumer psychology and behavioral targeting.
Design engaging email marketing campaigns with simple drag-and-drop tools. Your design is guaranteed to look amazing in every inbox, on every device. We provide you with an unprecedented level of comfort and ease when creating and sending email campaigns.
Tracking your email marketing campaign performance is easier with EasyWeb email marketing software. You can easily gain insight into how many recipients opened your email, how many emails bounced, unsubscribe rates and click through stats. EasyWeb offers a variety of ways to analyze and interpret your campaign performance with charts and data to help you improve your campaigns.
Email campaigns can be sent at your convenience as we have it stored on the cloud, which means you can access it at anytime and anywhere using your desktop, tablet or iPhone. Schedule your campaign, or send it immediately. Check delivery in our reports and stats immediately. High delivery rates are guaranteed as we have feedback loops with all major internet service providers.
A powerful tool of communication, social media allows companies to reach their customers where they are, while also characterizing their brands and expanding their customer base. If done correctly, social media marketing can also increase the efficacy of other marketing techniques – including SEO and SEM – by helping build natural links, and drive traffic, awareness, brand recognition and goodwill. If you have been struggling with social media strategy, management, or advertising we can help.
Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
We are a sociable bunch and our new business comes primarily from recommendations & referrals from clients & friends who know how we work. We don’t think that salesmen should do all the talking for us and so we recommend that you speak directly to our clients to understand who we are and what we do.
Our social media pricing is completely bespoke and is based on your current situation and your objectives.
Your customers are on social media.
Regardless of what industry your company is in, your customers are using social media on a daily basis. It is important that you keep them engaged and connected to your brand so that you’re always their first option.
There are people searching for your company.
If your company is offering a product or service, you can bet that there are people talking about it and looking for companies that provide it. Our social media management service will help your business to join the conversation and generate new leads.
People are talking about your company on social media.
You need to listen to what your customers are saying about your company on social media and respond to their concerns. Our social media management services focus on highlighting the positive aspects of what your company has to offer and respond sincerely to negative remarks.
Companies deserve expert social media management.
Most business owners and marketing managers do not have time to manage all of their social media channels. Each member of our firm received their certification in social media management and our agency can help you reach your marketing goals and a new customer base.
Out of the 800 million+ mobile users in India, how many are you reaching out to?
Our Creative and SEO friendly mobile marketing division offers 360-degree solutions across Mobile Development – designing and developing mobile sites and apps, Mobile Advertising – SMS and voice-based solutions, mobile media planning/buying, and app marketing. We have a penchant for creating unique and effective mobile experiences that break through the media clutter and capture consumer attention. Turn everyday print ads into interactive product
experiences and lead generators. Activate your OOH Ads and start conversations with consumers. The possibilities are endless.
To explore the various avenues open to you in mobile marketing, please Contact With Us.
Online marketing is considered to be one of the most popular methods of marketing. But the sheer number of mobile users dwarfs the potential of an online marketing campaign. As mobile phone users are more in number, the effectiveness and the eventual success of a mobile marketing campaign would be far stronger than what you could expect from an online marketing campaign, which still is a very popular method of marketing today
We focus strongly on function and usability and train you to manage your website as a business asset. We go to great lengths to assure your content is delivered in such a way that visitors can easily and intuitively find the information they seek, resulting in a pleasant and productive user experience.